Professional Experience

Elizabeth Peabody House

Trit Jewelry

Charm & Luck

Elizabeth Peabody House

    • Providing day-to-day administrative and organizational support for programs serving food-insecure and immigrant families

    • Assisting with scheduling for events, school photo days, and community programs

    • Managing documentation and internal materials with attention to privacy and cultural sensitivity

    • Ensuring proper parental consent and ethical media use, prioritizing family trust and safety

    • Updating and maintaining website content to ensure information is clear, accessible, and inclusive

    • Writing blog articles centered on food access, childcare, and community impact

    • Writing and coordinating the monthly newsletter, including:

      • Program updates and organizational news

      • Important dates and deadlines

      • Free, child-friendly, and accessible community activities

    • Gathering community stories and testimonials through respectful, interview-based outreach

    • Communicating in ways that are welcoming to immigrant families and diverse audiences

    • Managing social media platforms (Instagram, LinkedIn, Facebook) with an equity-centered approach

    • Creating and implementing a social media plan that prioritizes accessibility and representation

    • Writing, designing, and scheduling social media posts

    • Photographing community events and school programs with consent-first, dignity-focused practices

    • Shooting and editing videos, including interview-style testimonials

    • Editing photos and videos for clarity, accessibility, and inclusive storytelling

    • Designing promotional print materials, including the annual donor thank-you postcard

The Elizabeth Peabody House (TEPH) is a nonprofit serving families in Somerville and Boston through early childhood education, youth programs, and essential family support services. With over a century of community care, TEPH creates accessible, nurturing spaces that empower families and children to thrive.

My work includes newsletters, social media strategy and posts, website updates, and other communications to strengthen the brand and connect with the community. Click the button below to view my work with The Elizabeth Peabody House.

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TRIT Jewelry

    • Designed luxury-facing sales and marketing assets including line sheets, pricing documentation, scarf packaging, and event invitations, adhering to high-end brand and production standards

    • Developed and implemented a brand tagline to clarify positioning across consumer, B2B, and investor touchpoints

    • Planned, launched, and optimized paid media campaigns across Meta, Google, and Bing

    • Conducted A/B testing on ad creative, copy, formats, and audience segments to improve performance

    • Analyzed campaign metrics (CTR, engagement, conversions) to inform creative iteration and targeting strategy

    • Built targeted email campaigns segmented by audience type and campaign goal

    • Tested subject lines, visual layouts, and CTAs to improve open and click-through rates

    • Structured and refined investor and wholesale pitch decks, aligning narrative, data, and visuals for clarity and scalability

    • Translated brand strategy into presentation systems for external stakeholders

TRIT Jewelry is a contemporary fine jewelry brand based in Stockholm, SE, translating meaningful life moments into tactile, wearable design through its signature TouchDate Technique. By encoding significant dates into raised diamond and metal compositions, the brand blends emotional storytelling with modern craftsmanship and sustainability.

I supported the brand’s visual direction through packaging, product imagery, social media, and client-facing presentations, along with select B2B and investor materials. Click the button below to view my work for TRIT Jewelry.

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Charm & Luck

    • Designed social, e-commerce, and campaign assets optimized for performance across paid and organic channels

    • Curated and retouched product and campaign imagery to ensure visual consistency across platforms

    • Concepted and executed paid ad campaigns across Meta, Google, and Bing

    • Performed A/B testing on creative variations, messaging, and formats to evaluate performance

    • Reviewed reach, engagement, and conversion data to refine creative direction

    • Rebuilt the brand kit, refining color systems, typography, tagline, and visual identity to support scalability

    • Researched and tested AI-assisted design tools to accelerate production workflows and creative iteration

Charm & Luck is a Stockholm, SE–based fashion brand creating bold, sustainable handbags and accessories that blend modern style with conscious production. Known for limited-edition, standout pieces, the brand emphasizes cruelty-free materials, mindful manufacturing, and cohesive visual storytelling.

My work includes creating social content, email templates, and product imagery for digital and e-commerce platforms; curating and retouching campaign visuals for brand consistency; designing and optimizing Meta, Google, and Bing ads; and refreshing the brand kit with updated palette, tagline, and visual identity. Click the button below to view my work with Charm & Luck.

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